Direct Marketing for Red's Best

Client: Red’s Best

Product: Red’s Best Seafood

Date: 04/13/2020

Writer: Rhea Jacobs

Headline: Red’s Best offers 15% off on local, traceable fish that’s now in season

Subhead: Coupon valid at our Boston Public Market store till April 30, 2020

Copy:

Dear Lynn,

When you buy from Red’s Best, your fish comes with a story. Our proprietary seafood traceability software allows us to share information about the fisherman, species, port of origin and gear type.

Why does this matter? Seafood fraud is a growing concern. Oceana, a marine conservation nonprofit, found that 20% of the 449 fish they gathered from 24 states and the district of Columbia were incorrectly labeled. With Red’s Best seafood, you can rest assured that the fish you receive is fresh, locally sourced and authentic. Every purchase secures the health of your family and sustains the livelihood of fishing communities in New England. We close the gap between you and your fisherman.

At Red’s Best, we want to harvest seafood and feed our community. Driven by this purpose, we are offering a 15% discount on squid and dogfish. This produce is currently in season, which means your family meal will include fresh, traceable seafood that is abundant in New England’s pristine waters. Your purchase will also benefit your local fishing community by contributing to the utilization of their full catch.

So, scan the QR code below to receive your coupon, and head over to Red’s Best at Boston Public Market before April 30 to explore the fishermen’s pride and find fresh fish for your next family dinner.

Location: Red’s Best, Boston Public Market, 100 Hanover Street, Boston, MA 02108

We hope to see you there and help you know your fish.

Sincerely,

XYZ