Press Release for Boston Connection

Assignment: Press Release For Boston Connection

Digital Guide Inc. launches new app ‘Boston Connection’ with #ThisIsHome campaign

Boston, MA: Today, Digital Guide Inc. announced the launch of ‘Boston Connection,’ a mobile app designed to provide international students and young professionals with in-depth information about furniture and grocery stores, curated lists of sight-seeing activities in Boston and a wide selection of events to facilitate networking. This is the first product offering from Digital Guide Inc., which was founded in 2019 by Emerson College alumna Natalie Jacobs. The company has developed a marketing campaign called ‘This Is Home’ to mark the launch of the app.

“Boston Connection was born out of my personal experience of moving to the city from India. As someone new to Boston, I discovered the need for a single platform to connect newcomers with information and people. To address this need, I created Boston Connection,” said Jacobs, who moved to Boston in 2017 to pursue a master’s degree in marketing communications at Emerson College. “At Digital Guide Inc., we understand how challenging the process of moving from one country to another can be, so we aim to provide a way to help ease the transition and make Boston feel like home.”

The company has released a campaign titled ‘This Is Home’ to communicate the launch of the app. The campaign features a group of international students from Emerson College, Northeastern University and Boston University discussing what home means to them. The cast members share their experience of moving to Boston and getting acquainted with the city. The campaign will include both print and digital advertisements. Digital Guide Inc. has also partnered with Boston-based influencers for the campaign.

Boston Connection is available for free download via the Google Play Store and the Apple App Store.

About Digital Guide Inc: Digital Guide Inc was founded with the purpose of connecting newcomers with information and people. We understand how challenging the process of moving from one country to another can be, so we provide a way to help ease the transition and make a new city feel like home. Through our first product, a mobile app called Boston Connection, we provide all the resources you need to navigate through life in Boston. We offer information about living essentials and sight-seeing, so you can begin to explore and embrace the city. We also organize events, so members can forge strong connections, because home, after all, is built out of people.

Contact:

Nancy Ahuja

Public Relations Coordinator, Digital Guide Inc.

nancyahuja@gmail.com

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